Google has launched several key upgrades to its Agentspace AI agent platform. The new features, announced at the 2025 Google Cloud Next event, offer businesses more powerful tools to streamline workflows and enhance productivity with AI-powered agents. With these updates, Google aims to position Agentspace as a direct competitor to Microsoft’s Copilot, which has been rapidly expanding its presence across Microsoft 365.
Simplifying AI Agent Creation
A major highlight of the update is Agent Designer, a no-code tool that allows employees with minimal technical experience to design custom AI agents tailored to their specific needs. This new functionality breaks down the barrier to entry for using advanced AI in the workplace, enabling a wider range of users to take full advantage of automated tasks and data-driven insights.
Agent Designer is set to drastically reduce the complexity typically associated with AI integration. It allows businesses to create agents that interact with internal systems, automate repetitive tasks, and provide data analysis without requiring dedicated developers. The goal is to empower a more diverse user base, not just developers, with the ability to harness AI’s potential.
In addition to this new tool, Google has enhanced the platform’s accessibility by enabling users to access AI-powered services directly from the Chrome search bar. This new feature allows employees to query company data, synthesize insights, and interact with custom-built agents, all without disrupting their workflow.
This direct integration with Chrome Enterprise is expected to make AI interactions smoother and more natural, reinforcing the platform’s value for everyday business operations.
New Agents for Deeper Insights
Alongside the no-code creation tools, Google Agentspace introduces two new AI agents: Deep Research and Idea Generation. These agents are designed to tackle more specialized tasks—such as gathering research insights and generating creative brainstorming materials—tailored to the needs of professionals in a variety of industries.
These new agents leverage Google’s Gemini AI models, which offer robust capabilities in text generation, data analysis, and visual recognition. By utilizing these models, Google aims to empower businesses with advanced tools for decision-making and strategic planning, while minimizing the need for manual data processing.
The release of these agents is a clear step toward Google’s broader ambition to democratize access to AI. According to the company’s official announcement, these features are part of their goal to “put the latest Google foundation models, powerful agents, and actionable enterprise knowledge in the hands of employees“
Competing with Microsoft Copilot
As Google enters this competitive field, it’s clear that Microsoft Copilot remains a formidable competitor. Microsoft’s AI assistant, which is deeply embedded within Microsoft 365 products like Word, Excel, and Teams, has seen rapid adoption across businesses looking to automate their workflows. Copilot’s recent expansions—including the integration of Copilot Vision, which enables the AI to interact directly with any app on a PC—further cement Microsoft’s lead in the enterprise AI space.
However, Google’s emphasis on customizability in Agentspace may provide a significant advantage over Microsoft’s more rigid ecosystem. By offering businesses the ability to build tailored agents with ease, Google presents an attractive alternative for organizations seeking more flexibility in their AI integrations.
Moreover, the new multimodal search capabilities in Agentspace allow users to search across various data formats, including text, video, and images, making it easier to retrieve and synthesize information from different sources. This sets Agentspace apart from Microsoft’s current offerings, which are highly focused on structured data within the Microsoft 365 suite. The integration with tools like BigQuery and Google Workspace also positions Google’s platform as more versatile, particularly for companies already using Google Cloud’s ecosystem.
The updates to Agentspace are a significant step forward for Google in its bid to challenge Microsoft’s dominance in AI-driven business tools. While the platform’s flexibility and ease of use will likely appeal to a broad range of enterprises, there are still hurdles to overcome. Businesses will need to invest in the infrastructure to integrate these tools, and the learning curve associated with custom agent creation may deter smaller companies without dedicated technical teams.
Nevertheless, Google’s emphasis on customization, alongside its broad cloud infrastructure, positions Agentspace as a serious competitor to Microsoft Copilot, especially for companies seeking more control over their AI implementations. As the competition between these two giants intensifies, businesses will need to weigh the advantages of deep integration versus flexibility when choosing their AI platform. Google’s approach to making AI both powerful and accessible may ultimately appeal to those who want to shape their tools to their exact needs.