Adobe is giving video editors new ways to work faster and smarter inside Premiere Pro, adding features that rely on its Firefly AI to fill in footage, identify relevant shots, and auto-translate captions.
These tools—Generative Extend, Media Intelligence, and Caption Translation—became generally available on April 2, 2025, according to the official Adobe announcement. While not the flashiest debut in Adobe’s expanding lineup of generative features, this rollout may be the most directly useful yet for editors juggling tight production timelines.
Instead of promoting splashy new visuals or dramatic scene generation, Adobe has focused here on streamlining the tedious but necessary parts of video editing—finding clips, covering timeline gaps, and localizing content across multiple languages.
Generative Extend now supports 4K resolution and vertical formats, allowing users to lengthen both video and audio clips by simply dragging the timeline. Firefly-generated frames and ambient sounds are inserted automatically, no reshoots required. Spoken word and music are excluded due to licensing concerns.
Search and Fill: AI Steps into Post-production
Generative Extend addresses a familiar problem for editors: how to fix a shot that’s just a bit too short. Adobe’s Firefly Video Model predicts what the next frames should look like, generating content that fills gaps and aligns with the surrounding footage. It also generates ambient sound to match the visuals, though not dialogue or music.
The tool first appeared in beta during Adobe MAX 2024, where its functionality was limited to short 720p or 1080p clips and two-second extensions. The public release now supports full-resolution 4K footage and vertical video formats—a shift that aligns with the growing need for social content and broadcast-ready assets. Adobe confirms that users can extend audio independently by up to 10 seconds or video and audio together by two seconds.
The feature is free for now, but Adobe will transition it to a credit-based model, similar to other Firefly-powered services. The cost will vary depending on resolution, frame rate, and clip length.
Find What You Need, When You Need It
The second key feature, Media Intelligence, brings a powerful search engine to Premiere Pro timelines. Editors can now search by visual elements—such as “close-up of dog,” or “cityscape, dusk”—without relying on file names or manual tagging. The system parses metadata, object recognition, and camera attributes like angle or lens to locate clips buried in hours of raw footage.
This feature is especially helpful when dealing with multi-cam shoots, B-roll libraries, or archive footage. Adobe has designed the AI to run locally, ensuring that it operates without an internet connection and does not index or analyze audio or faces. Media Intelligence supports searches based on “object, location, or camera metadata,” providing quick access to relevant material.
Language Support without the Long Wait
Adobe’s AI Caption Translation tool, also part of the April release, automatically converts subtitles into 27 different languages. It’s integrated directly into the Premiere Pro timeline, cutting down on time-consuming workflows typically outsourced to localization teams or third-party software.
Adobe frames the feature as a way to improve both accessibility and global reach: creators can now render localized versions of their work quickly, while retaining full control over edits. The move aligns with Adobe’s broader focus on speeding up tasks that previously required outside support.
From Beta Tools to Production-Ready Features
The journey to this release started months earlier. In September 2024, Adobe announced its plan to bring generative tools like Generative Extend, Text-to-Video, and Image-to-Video to Premiere Pro via the Firefly platform. Those features entered private beta soon after, with initial capabilities limited to five-second, 720p clips rendered on the web.
Adobe’s emphasizes that all generated content includes Content Credentials, a metadata label that discloses how AI tools were used in editing. This comes as industry scrutiny over training data and model transparency increases. Adobe has consistently stated that Firefly is trained on licensed content, including Adobe Stock, and does not use customer data.
Firefly Expands beyond Premiere
Adobe’s video tools arrive alongside a broader strategy that has seen Firefly AI deployed across much of Creative Cloud. Illustrator gained Text-to-Pattern and Generative Shape Fill in July 2024, while Photoshop received enhanced Distraction Removal, improved Generative Fill, and HDR workflow updates.
Even Adobe Acrobat entered the AI fold by June 2024, adding Firefly-powered image editing and document summarization. This expansion wasn’t without friction—Adobe was forced to update its terms of service after user backlash over content usage for training.
At the experimental end of the roadmap, Adobe’s Project Concept demos from MAX 2024 hinted at what’s next: tools like Project Scenic for single-prompt 3D scene creation, Clean Machine for real-time object removal, and Motion for text-driven animation. While still in early stages, these projects suggest Adobe is building toward more immersive editing environments.
Positioning in a Competitive Space
While Adobe is positioning its tools for professional workflows, it faces growing competition. OpenAI’s Sora, Runway’s Gen-4, and Google’s Veo 2 are other video-generation tools that promise higher realism and more flexible prompt-based control. Still, Adobe’s emphasis on commercial safety and integration into widely used platforms gives it an early edge in enterprise and studio settings.
Adobe has priced its Firefly web-based video generation plans at $9.99 for 20 clips or $29.99 for 70, with all clips capped at five seconds and 1080p. OpenAI’s competing tier offers 50 lower-res videos for $20, with more powerful options priced significantly higher. Adobe says 4K output is in development.
The new Premiere Pro features are available now, and Adobe will showcase them at the NAB Show in Las Vegas from April 6 to April 9. Generative Extend and Caption Translation are bundled in current Creative Cloud subscriptions, with a limited number of free generative credits provided to all users.